Brian joined Tetra Pak Ireland in 1982 after earning a MBA degree from University College Dublin. He held a variety of positions before being moving to Lund in 1999, when he was named Group Product manager for the Tetra Brik business unit. In 2001 he returned to Ireland as Managing Director and in 2004 was appointed Managing Director Tetra Pak West Africa, based in Nigeria. He moved to Lund for a second time in 2006 when he was named product Group Director Carton Economy, and three years later was appointed Managing Director Tetra Pak Poland and Vice President M&PM for Central Europe. In 2012 Brian was appointed Managing Director Tetra Pak Balkans. He took the present position as Vice President M&PM of Tetra Pak Greater China in February 2013.