Moira Cullen
VP Global Design
Fortune 500 Companies Including PepsiCo, The Hershey Company and The Coca-Cola Company

An internationally recognized design strategist, writer and educator, named “one of the most creative people in business (Fast Company) and among the “most influential designers in the past 50 years” (Graphic Design USA), Moira has built a career leading global business solutions that effectively honor the essence and heritage of organizations, institutions and brands.

She has worked as a senior executive for multiple Fortune 500 companies including PepsiCo, The Hershey Company and The Coca-Cola Company where she led development of the acclaimed redesign of the Coca-Cola visual identity system that won the first Grand Prix for Design and Golden Lion for packaging at the 2008 Cannes Awards. At Hallmark Cards, she built and led the corporate design group and leveraged design as a corporate asset. She was Chair of the Communication Arts department at Otis College of Art and Design; strategic design manager at international design consultancy Pentagram; and creative director for leading Japanese fashion retailer Taka-Q.

She speaks frequently on design, design thinking and design’s strategic role in business at conferences around the world. Her essays and criticism have been published in leading design publications and anthologies. She was past president of The Professional Association for Design AIGA’s Center for Brand Experience; president of AIGA’s Los Angeles and Kansas City Chapters; served as a director on AIGA’s national board; and is an AIGA Fellow.