Yuji Tokuda
Founder & Creative Director
Canaria Inc.

Graduated from Visual Communication Department of Musashino Art University, Tokuda established a design agency, canaria in 2007 after working at Dentsu and a Dutch creative agency. He is known for his outstanding art and creative direction in total designing of a brand from concept making to create a vision of the world of the brand to advertising. His accurate brand designs are based on the great balance between logic and emotion, profound storytelling, high global sense and mass communication sense. Tokuda’s work include I LOHAS, all brands of FLOWFUSHI, Tokyo Motor Show 2011, total design of THE BOOK, a self-skincare studio from Paris, UNIQLO global campaign, ANA brand campaign for international business class, Mitsubishi Estate corporate advertisement, FIFA World Cup bidding logo design, FANCL brand renewal advertisement, PERNET&PERNET the first Japanese champagne brand design, Kyoto Nakasei, Mori Art Museum, design for ‘Pigeon Café to Shorten the Distance between Citizens and Politics’ and an expert committee member of the cabinet.

Tokuda also practices the ‘role of creative in society’ by hosting Peace Art Project retired weapons and participation in a sustainable creative initiative called TREASURED TRASH PROJECT. Served as ADFEST (Asia Pacific Advertising Award) 2009 jury and Nikkei Design Smart Design Award jury. He also gives special lectures at MIT, Keio University, Tokyo University of the Arts, Musashino Art University, Kyoto Seika University, Tokyo Polytechnic University and The Graduate School of Project Design. Member of Japan Graphic Designers Association (JAGDA) and Japan Package Design Association.