Jason Yu
General Manager in China
Kantar Worldpanel

General Manager of Kantar Worldpanel Greater China

FMCG, Consumer Panel Research

Mr. Jason YU specializes in consumer panel research with 20 years substantial experiences in serving both manufacturers and retailers in Asia and Europe. He started his current role as General Manager of Kantar Worldpanel in Jan 2008. He is responsible for overall commercial and operation in mainland China and Taiwan, focusing on strategic development of the service and client satisfaction.  Mr. Yu also sits on the Worldpanel Asia regional board.  He joined TNS in 2002, and was responsible for key client development in China, UK and Asia region.