Denis Dong
Director of eCommerce
Mondelez China

Denis Dong is the head of eCommerce of Mondelez China. He is responsible for the overall eCommerce business of Mondelez China, including sales, marketing, big data system development and eCommerce media buy. Mondelēz International  is a global snacking powerhouse and a world leader in biscuit, chocolate, gum, candy and powder beverages. 
Denis took charge of eCommerce business since Aug 2015. In 2016 he successfully led the team to launch Oreo colorfilled and Oreo “Daxue” live stream, which help the business double in 2016. And his team successfully launched Oreo music box campaign in 2017, which help to boost Oreo brand business and uplift brand equity significantly.
Before joined eCommerce department, Denis worked in marketing department for several years. He took charge of Chips Ahoy! brand and Oreo brand, and successfully launched series marketing campaigns and NPD. He has rich experience in NPD launch, social marketing campaign and content marketing.