Leon Zheng
Founder and CEO of Regulatory AI Technology
Regulatory AI Technology, Starbucks China

Leon Zheng   currently is Founder & CEO of Regulatory AI Technology Co., Ltd, a technology company specialized in regulatory AI compliance in food safety area. The company provides regulatory compliance analysis and reports with advanced AI and builds food safety regulations and standards knowledge graph with big data technology. Mr. Zheng also provides professional consultancy to World Bank’s China Project in food safety risk communications. He is the General Director of Food Safety Committee of Shanghai Food and Drug Safety Association. He keeps close contacts with CFDA, NHFPC, and CNFA (China Food Industry Association), and other major academia to explore influence in food safety regulatory and policy making,  

From May 2016 to Aug 2017, he was the Regulatory and Scientific Affairs Director of Starbucks China. He effectively enhanced scientific and regulatory capability of Starbucks China and launched China Regulation Advocacy Program – Key public food safety policy tracking and advocacy.  With close cooperation with other departments in Starbucks, his team formulated effective regulatory strategies and provided best solutions to regulatory problems met in business operation and helped Starbucks China being the Model enterprise of food safety in China. He kept close communication with relative authorities and scientific institutes and expanded Starbucks’ influence in shaping the policy of coffee roaster products. As an expert in the food regulatory area, he also gathered regulatory professionals from leading food companies in China and set up regular effective face-to- face communication with renown experts in food regulatory, supervision and nutrition area.
From 2013 to 2016, he was the Director of Scientific & Regulatory Affairs of Hershey Company in Asia, Middle East, Europe and Africa region. He built the Scientific & Regulatory Affairs department of Hershey AEMEA region after he joined Hershey in 2013. He collaborated closely with Hershey Global Government Relation, Legal, Corporate Communications departments to commit Hershey SRA’s development and influence in the region.  Working closely with food supervision authorities in different countries, he took active part in shaping local candy & confection related regulation. In China, he actively participated in activities hold by China Food Association, Scientific & Regulatory commission of CNFA, Global Food Safety Initiative(GFSI), Food Industry Asia (FIA), Early in 2014, he made a speech on food safety and food fraud and advocated professionalization and food safety communities in food safety management.
Leon also held various important positions at Mars Wrigley China as Operation Director, QA manager, Lean manager from 2003 to 2012. He was Operation Director at Cargill and Senior Engineer at 3M. He had rich experiences in food safety, quality management, operation, supply chain management and lean manufacture.
Education Background                                                                            
NANYANG Technological University, Singapore    Master of Business Administration (MBA) 
East China University of Science and Technology Chemical Engineering Bachelor of Engineering
Rich experience in food laws and regulations, food safety and quality assurance, and government communication;
Well understanding of different countries’ regulations and advocate professionalization and food safety communities in food safety management;