Jenny Wu
Trend & Innovation Associate Director
Mintel North Asia

Jenny Wu joined Mintel in 2016 as Senior Trend & Innovation Consultant, Insights Asia. She is responsible for market and consumer insights, and product innovation trends in North Asia, for Food and Drink industry.

With over 5 years of experience in market research in China, Jenny is an experienced researcher in turning the common knowledge into the uncommon insights.

Before Mintel, Jenny worked in Consumer Insights in Fonterra for dairy brands in China, and extensively in Product Innovation from Nielsen BASES across food and beverage categories in Asia Pacific earlier. Jenny graduated from the University of Iowa, with Accounting and Finance major