Luo Jun

Founder of the National Cha Lab

Experienced Planner and Consultant for the tea leave brands

A Lecturing Professor for the courses of the Department of Tea Studies in Zhejiang University

A Guest Research Fellow in the China Institute, Fudan University

Guest Supervisor in the Faculty of International Media in the Communication University of China

Anchor of “Lao Luo’s Talks about Tea” in Ximalaya FM

Chief Planner of the “Chinese Tea United Entity” in Shanghai World Expo

One of the Planners for “Tea, the Story of a Leaf”, a tea-theme documentary by China Central Television.

Successfully explored the value of ancient tea tree leaves, having presided over the research and development of tea products which later became the only designated tea gift in the Tenth National Games.

His works include: “The Code of CHA”, “CHA on the Tongue Tip”, “The Illustrated Book for Appreciating Chinese Tea” and “The Illustrated Book for the Chinese Tea Classics”. “The Code of CHA” was selected into the “Thirty Books of the Sanlian Publishing House in 2016” Focusing on the research on and practices of the CHA leaves values and communicative models.