Henry YU, Marketing services director of Tetra Pak Greater China, member of IDF China experts panel.

Henry graduated from AnTai College, Shanghai JiaoTong University. And he held MBA from China Europe International Business School.

Started from front line sales, Henry has over 20 years’ experience in consumer goods industry. In various multi-national companies, Henry accumulated solid experience in sales management, marketing, and innovation. And during the eleven years’ working with different types of customer projects in Tetra Pak, Henry developed robust brand knowledge and consumer insights on marketing strategy and product innovation.