Jonathan's vision is as clear today as it was when he co-founded Pearlfisher 26 years ago: to continually further creative standards through provocative thinking and by boldly challenging the status quo.

Always pushing himself and others to stretch further, Jonathan has led the creation of some of the world’s most loved challenger and iconic brands including Nong Fu Spring Water, Cadbury Dairy Milk, Taylors of Harrogate, Target, Seedlip and Jim Beam – while gaining Pearlfisher countless Design Effectiveness Awards and much coveted Gold Cannes Lion and D&AD pencils along the way.

Frequently representing Pearlfisher on the world stage, he keeps himself inspired and surrounded by new thinking, hosting the Challengers & Icons interview series to gain insights from the people driving the brands of the future.