Since 2004, Lin Sheng has successively founded Shanghai Shengzhi Management Consulting Co.,Ltd. and Shanghai Shengzhi Advertising Co., Ltd. He served as the general manager, was responsible for the company's business, and provided consulting services for different brands. The clients included Guanshengyuan, White Rabbit, Wei-Chuan, Master Kong, Modern, Zhongjie 1946 and other consumer goods brands, as well as some telecom brands like China Mobile, and China Unicom. He has been a guest speaker of the China Ice Cream Forum for five consecutive years. Also He is considered to be the creator of a new retail model for ice cream in China. In March 2018, Lin Sheng founded the ice cream brand, Chicecream. After6 months, there have been more than 4000 customer review articles on one of Chinese most famous life sharing platforms, Xiaohongshu. The fans number has exceeded 370000 in Chicecream’s online T-mall shop. And the sales of Chicecream was ranked No.1 in the ice cream category on T-mall during its first “Double 11”, the biggest shopping festival in China. More than that, Chicecream has won many awards, including “2018 Golden Wheat Quality Award”, “2018 Hu Xiu Top Ten Influential Brands”, “2018Global E-businessmenNetwork New Force Award”, etc.