ZHIXIANG WANG (1988) is the CEO of WEiBACK, a sanck brand with Chinese flavor.

Mr. Wang has 9 years’ experience in the distribution of Internet products as well as 3 years’ experience in the distribution of food and beverage markets, and is well versed in product operation and market development management. He graduated from the department of Chemistry of Nanjing University. He has served in the position of director of Chinese leading Internet companies, such as Shanda Group, Boyaa Interactive International Limited and Thunder Network, in charge of R&D, operation and market expansion of project products. The monthly sales of his participating projects reached tens of millions. In April 2016, Mr. Wang has founded the sanck brand with Chinese flavor WEiBACK, serving as the CEO,being responsible for project planning and marketing operations.WEiBACK aims to facilitate the innovation and development of Chinese-style snack products, launching a series of explosion products including Hong Kong Style Salted Egg Yellow Skin Crisps, Hokkien Handmade Moon Cake, Chinese Flavor Box, etc., which are in favor of domestic and foreign consumers.