Speakers
Jackie Zheng
Vice President
Mellower Coffee Co.,Ltd.

Mellower Coffee links up the rare coffee plantations in the world and creates a special industrial chain system for servicing consumers the whole process of enjoying specialty coffees. With the professional and dedicated attitudes, Mellower Coffee aims at offering consumers high-quality coffee products with multiple forms. At present, with the most stable industrial chains and the strongest product innovation abilities, Mellower Coffee has become the most mature company in the whole Chinese coffee industry and is now turning into an international brand.

Being engaged in the coffee industry for more than 20 years, ZHENG Hui has abundant resources at home and abroad and she has a good understanding on this industry, especially in the fields of specialty coffee cultivating, coffee beans roasting, equipment operating, product packaging, etc. In recent years, she mainly focuses on the deep development of creative coffee drinks, and has obtained the German Probat Baking Certificate. Throughout the past years, she regularly led her team to Italy, Germany, Japan, Korea and other countries to inspect the market and investigate the development of the local beverage market and coffee culture, trying to equip the Mellower Coffee with world-wide coffee cultures, advanced ideas and fashions, and to finally promote the domestic market and cultivate good specialty coffee cultures.

As a special guest, she actively participated in various industrial and economic summit forums. Once in a speech concerning the New Coffee Revolution, focusing on the innovative application of coffee in various fields and the future development trend of the coffee industry, she demonstrated Mellower Coffee's brand concept: refinement and innovation, and emphasized great importance of the coffee industry to the Chinese consumers' consumption and living habits as well as to the economic development. ZHENG Hui wish that her continuous enthusiasm as well as rich experience of coffee planting, beans roasting, product developing and coffee innovating could boost the growth of both Mellower Coffee and the Chinese coffee industry.