Deputy Director of Brand and Public Relationship Department of Hangzhou Wahaha Group
Education : Graduated from Communication University of China in 2017
Major: Advertising Ph.D. under the supervision of professor Huang Shengmin
Experience:
1.Through organizing the brand echelon and product line, she put forward the brand strategy of personalized promotion of the parent brand, and multiple IP operation of sub-brand, like AD Calcium Milk, Nutrition Express, Zinc and Calcium Duo Duo Milk. She also adhered to the promotion strategy of building Wahaha Soda Drink to seize the market as Wahaha’s first category.
2.She also the team of complete the integrated marketing of the 30th anniversary of Wahaha Group’s founding, transboundary marketing of Nutrition Express, the red bottle version of AD Calcium Milk in the 70th anniversary of Nation Day, the joint marketing of Wahaha and Zhong Xue Gao , the event marketing of Popmart &Wahaha blind drink, the content marketing of Soda Drink and LPL joint promotion, and many other projrcts, successfully revitalized the brand of AD Calciun Milk, and promoted the growth of Soda Drink series as new category.