Lulu joined H&H Group in Feb, 2019, in charge of Baby Food Business Unit in Asia region. Now is responsible for developing the new category - Organic Kids Snack Food and introducing a new brand “Good Goût” (top 3 French organic brand) into Asia market thru cross-boarder E-commerce and Normal Trade. Define and lead the total business model including Supply Chain solutions and Sales & Marketing strategy and execution.

Lulu has accumulated 15+ years experiences in several multi-national companies including Unilever, Wrigley, Danone and KraftHeinz, as commercial roles of China headquarter. Prior to H&H Group, Lulu has served KraftHeinz China as National Trade Marketing Director for 3 years since 2016.