He graduated from Royal Holloway, University of London with a master's degree in sustainable development and management.

With professional background and love for food, He is committed to creating healthy snacks that are sustainable to both the body and the environment.

Before creating the brand of "CHOCDAY", Ethan has surveyed more than 300 snack brands in Europe, the United States and Japan. And he introduced a total of 50 brands into China.

Ethan found that most of the market is occupied by existing foreign giants. With the increasing demand of the market and people's pursuit of health and beauty, healthier chocolates with new features will inevitably become the development trend of this industry.

His team spent two years researching and developing, and presenting you with the first product series of Premium Dark.