Chichi Hong, the co-founder and CEO of Hey Maet, is also the former partner in the Silicon Valley office of America-based venture capital firm Ausvic Capital, the co-founder of Canada Everiver Design, as well being an industry fellow for the startup accelerator program at University of California, Berkeley. In 2021, Hong was nominated into the list of Forbes Asia Elites under 30. Hong, with 11 years of experience in vegetarian food, has entrenched herself in the industry of alternative proteins. She has also been to Canada, United States, Israel and other countries to study the various products and the companies involved to enable her to have a deeper understanding and insights into the alternative protein market.