Speakers
Zhe Yang
Founder
Fubixing

Yang Zhe, the founder and CEO of Shaanxi Fubixing Wine Co., Ltd., has ten consecutive years of entrepreneurial experience in the food and beverage industry, who founded Shaanxi Fubixing Wine Co., Ltd. in 2017, which is positioned as an industry-level beverage supply chain service provider.

With the concept of providing customers with a good and healthy low-alcohol drinking experience, Fu Bixing focuses on developing new low-alcohol drinks that makes generation Z young people like to drink. Now it has formed a multi-category matrix series such as plum wine, fruit wine, yogurt wine, rice wine, and sparkling wine. There are more than 100 flavors. Fu Bixing winery has 7 flexible production lines including sparkling wine line, canning line, barrel line, etc. It supports the filling of all bottle types in the market such as champagne bottles, slimming tanks, mini tanks, etc., to maximize the satisfaction of small batches of front-end customers. Individualized and customized requirements realize the flexibility of products and services.

In the future, Fu Bixing will continue to aim at supply chain empowerment, using C2B/S2B combined with intelligent matching algorithms to truly realize the integration of production, warehouse and distribution, and real-time interactive processing of information flow, business flow, and logistics to provide more for B-end brands. Flexible, lower cost, and more time-efficient flexible supply chain system.