Graduated from Zhejiang Gongshang University with a master's degree in Food Science and Engineering. As a core member of the start-up team of Adopt a Cow, she has extensive experiences in the fields of products, marketing and operations. Currently in charge of the market brand and the overall operation of the ToB business, and she led the team to constantly explore new retail models and the building of new brand power from 0 to 1, not only maintaining the leading position of Adopt a Cow in the new retail field of dairy industry, but also continuously accumulating the operation model which forged a strong marketing system capability for the company. At the same time, she also committed to researching and exploring "user-centered" products and brand building.