As General Manager of East China of Miaozhen Systems, Joe oversees operations, growth, and client services in the Eastern China region.

Joe has more than 10 years of digital marketing research experience, he is familiar with marketing data application and scenarios. Joe is good at formulating data research strategies and mining data values based on different marketing scenarios. He has experience in serving top clients in various industries such as F & B, sports, automotive, and beauty, and is especially good at helping clients to empower their brand marketing strategies through data.

In addition, Joe has also participated in producing the "2019 Advertising Market Report", "2019 Sports Marketing White Paper", "2021 Sports Celebrity Business Influence Index" and other industry knowledge deposits based on his rich experience in digital marketing practice.

Joe graduated from Royal Holloway, University of London, with a Master's degree in Marketing.