Yan Lyu serves as Digital Marketing Director at DX Doctor, a healthcare platform operated by DXY. Yan holds a master’s degree in Pharmacology from Sun Yat-Sen University. During her studies in antitumor agents, great interest was directed toward the study of cancer pain, so she continued further education in pain management in the U.K. Yan entered the media industry after returning to China, and masterminded blockbuster ideas on "pharmaco-economics", "breakthroughs in orphan drugs" and "100 billion industry". Meanwhile, Yan also throws herself into popular science writing to continuously promote awareness and communication throughout the healthcare industry.

Yan once worked as chief reporter of Health China magazine and editor-in-chief of the new media department at Family Doctor. She was also invited to train the lecturers by State Food and Drug Administration, Shenzhen Municipal Health Commission, Guangdong Provincial People's Hospital, and the School of Communication and Design of Sun Yat-Sen University.

Yan Lyu joined the Marketing Department of DX Doctor in 2016; and proposed the “Health Marketing” strategy and three major methodologies. By integrating the unique insights and professional resources of DX Doctor, Yan developed distinct marketing strategies and services across the food, home appliances, personal care, maternal and child, pharmaceutical enterprises, and other industries. Under her leadership, 200 team members are committed to providing long-term and in-depth services for customers including Dyson, P&G, L'Oréal, Wyeth, Midea, Novartis, and Bayer.