Emma Xiao has made great achievements in studying the development history and laws of the industry's category trends. She is good at finding new category growth poles from the existing categories, identifying the strategic opportunities, and building an effective positioning.

She has served many famous enterprises, including Guizhou Moutai Group, Great Wall Motor, Robam Appliances, Jack Sewing Machine, Aux Air Conditioner, SF Express, Beijing Oriental YuHong Waterproof Technology, etc.

She holds a bachelor's degree in economics from Peking University and a master's degree of the Chinese University of Hong Kong.