Joanna is the Global CEO of Cowan, leading this global brand creative agency across Shanghai, Beijing, Melbourne, Sydney, Singapore, Ho Chi Minh City and London.

Cowan, a Melbourne, Australia headquartered company, helps clients to reimagine brands to realise potential and connect with consumers across the world. Cowan has long-term partnerships with ambitious consumer branding companies like Nestle, Procter & Gamble, Danone, Vitasoy, F&N, Unilever, Vinda, Yili Dairy, The Coca Cola Company and Johnson & Johnson and holds numerous global industry accolades, including but not limited to, DBA Design Effectiveness Awards, Pentawards and Brand Marking Awards.

In Joanna’s 25 years of experience on both brand and agency side, she has spent 15 of those years in Asia, +10 of those in China. Originally from the United States, Joanna has extensive experience in global brand development, brand geographic expansion, innovation, brand strategy, brand design and advertising communications. She joined Cowan in 2018, having worked previously at Unilever, where she led many of their personal care brands to global expansion. She also has deep experience on agency side, partnering with clients to grow their brands while at Dragon Rouge brand consultancy as well as Ogilvy, Grey & Publicis advertising agencies. Joanna has led award-winning brand communication and design teams who have taken home Cannes Lions, Pentawards, Marking Awards and brand EFFIES. In 2013, she was named as one of "China's 50 Top Marketing Leaders” and in 2020, she was named as “Business Leader of the Year” by IPWS, the International Professional Women's Society, China chapter.

Joanna has a Masters in Strategy & Innovation from Oxford University and holds an MBA from New York University. Joanna has lived and worked in the U.S., U.K., Brazil, Thailand and Singapore and has called Shanghai, China home since 2009.