David Rao, managing director of Ipsos in China. He has provided consulting excellence in consumer insight and data driven marketing across China, Australia and Japan for more than 20 years. With rich experience in the food and beverage field, he has helped many F&B companies at home and abroad to develop and market new products based on understanding consumer needs. His publication includes: “F&B trends in China” (2016, 2017), “F&B Category Pack Trend Observation (2019)”, “Future Meat in China market （2020, 2021）” etc.