Zheng Xia
Drink Talks
Founder & CEO
Ksana Cha

Zheng Xia, founder & CEO of Ksana Cha, is a serial entrepreneur, former vice president of a billion-dollar consumer brand, and a young but experienced tea drinker. She majored in history. She loves and has been immersed in this field for a long time. She believes that the power of business can be used to create humanistic value.

Event Introduction
Drink Talks
 · 12/20 (Day 2)
Wow, Drink It Up!
Let It Be or Not Let It Be: Chinese Tea and Chinese Tea Brands

Originated from China, tea has yet found a branding approach that is truly Chinese. Nationwide tea-producing regions form the basis of product diversity as well as hell-like challenges in standardization in production and brand management. What is the right approach to establish standardization in production and branding?

Link to agenda