Libing Ma
Channel & Supply Chain
CSO & Co-Founder
Tea Natural

Graduated from the University of Hong Kong with 10 years of retail industry experience. She used to be the person in charge of the national retail operation of Xiao Guan Cha. With professional background and love for tea, she is committed to building a younger tea brand.

After three years, the joint team built a brand of Tea Natural, hoping to make tea more interesting and younger. Based on the relationship between traditional Chinese tea and new consumption, Tea Natural has created a capsule and plans to put in the new discoveries of this era one by one. Tea Natural is committed to becoming the top tea brand for young people and even the top tea brand in contemporary China.

Event Introduction
Channel & Supply Chain
 · 12/22 (Day 4)
Grab "The Next" Channel
[Panel Discussion] How Do New Brands and Products Go Mainstream?

From 1 to 10, from niche market to mainstream consumers, new brands and products need broader channel partners that welcome novelty. At the same time, disrupted by O2O, live-stream e-commerce, and DTC brands, traditional distributors must step up efforts to respond to new consumer needs.

Link to agenda