Heli Wang
Marketing Talks

- Founder of Rongbrand; Domestic senior brand professional

- Expert lecturer of ShaoZiKeTang、Expert lecturer of Meituan catering college

-With 15 years of experience in the industry, he has rich experience in brand strategy, product strategy, marketing planning and brand SI terminal planning. Based on the wisdom of oriental culture, he has created the brand theory of "cognition+aesthetics" in China.

He has planned Kweichow Zhen, Pinpintea, Rainforest Ancient Tree Tea, XIAOGUANCHA, CHAGEE, Dezhou Braised Chicken, Wen Xin Tea, Lu Zheng Hao West Lake Longjing Tea, LinShengCha, YunGengWuZuo, Tai Ping Tea, Huiliu Tea, Zenique, Yunhaiyao, Juqi, Dagefan, A Xiang Mixian, HeFuLaoMian and other famous brands.

Event Introduction
Marketing Talks
 · 12/20 (Day 2)
Growth and Beyond Growth
Blue Bottle—the Philosophy behind Pilgrimages to the Brand

On the first opening day of Blue Bottle (Shanghai Tongyu store), its fans waited in a 5-hour-line to get a cup. lululemon is showered with followers’ passion and loyalty for advocating a lifestyle that has even extended its product categories. Similarly, Coca-Cola and Suntory have earned consumers’ affection in a way that is subtle and yet profound.

What is the inspiration for food brands when it comes to brand power that works on the spiritual level? How to define the cultural core and philosophy for your brand?

Link to agenda