Lynn Zhang
Snack & Baking
Managing Director, Innovation & Customer Experience Domain
Kantar China

Ms. Lynn is Managing Director of Kantar Insight who is responsible for driving business growth with developing Kantar proprietary solutions.

Senior executive with extensive and in-depth knowledge of APAC region, particular in consumer centric business. Her research experience spans Australia, New Zealand, US and China., also covers a wide range of important industries such as Automotive, Liquor, FMCG, luxury, Finance etc.

Lynn loves exploring the human mind to uncover the magic that makes brands and services relevant and exciting to consumers. Her primary expertise is in translating consumer insight and innovation solutions into business results. Prior to Kantar, she was Vice President for managing Nielsen Qualitative Practice Greater China region and Emerging business.

Event Introduction
Snack & Baking
 · 12/22 (Day 4)
Make Snack Delicious And Fun
Chinese Favors
Chinese Flavors for Chinese Appetite

China Chic is rising assertively and booming in all fields, and Chinese cuisine in no exception. The past one year has seen too many products that went viral, like luosifen (river snail rice noodle) from Liuzhou, milk tofu from Inner Mongolia, emblic fruit from Guangdong & Guangxi as an ingredient in tea drinks, and chickpeas from Suzhou. What is trending now? What the next hit will be?

Link to agenda