Xin Xiao is an experienced entrepreneur. In 2014, Xiao founded Xian Life, a company focused on smart operation and investment in convenience stores. With years of experience in this field, Xin Xiao then founded a new consumer brand BENWEI, focusing on research and development of low-temperature meat products in 2019 with a focus on western-style, additive-free meat sausage. Within 6 months of launching the brand, it ranked Top 10 on T-mall for grilled sausage. In 2021, the sales volume of BENWEI has exceeded 100 million RMB. In 2022, BENWEI received 10 million RMB in Round-A investment from BAOZUN and Xiaohongshu.
One of the early-stage challenges of start-ups is that product innovation is often restricted by traditional supply chain or manufacturing system. The new era requires a supply chain that supports small batches, fast iteration, and higher agility.
- How do start-ups look at balance among quality, efficiency, and manufacturing capacity?
- How do start-ups look for partners, integrate resources and make a greater impact with the best combination?
- Is there any new collaborative practice between suppliers and service providers?