Alvin Shi
Snack & Baking
Ze-Tian Dorayaki

Event Introduction
Snack & Baking
 · 12/22 (Day 4)
Make Snack Delicious And Fun
Focus Strategy
Focus Strategy: Developing a Category with Sustainable Creativity

There are a lot ot baked categories that succeed in sales every year. But just a few of companies keep developing these categories with constant creativity. People always talk about focus strategy. But how to put it into practice and develop a category to a brand?

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