Senna Zhang
Dairy Talks
General Manager
Zhao Ri Wei Pin

Senna Zhang, who is the general manager of Shandong Lvyuan Weipin Dairy Co., Ltd., Shandong Weipin animal husbandry Co., Ltd. and Shandong Lvyuan Weipin Agricultural High Tech Co., Ltd., managing the vertical industrial chain from soil raising, planting, cattle breeding, milk production to sales. She has served as the director of the marketing center of new hope Dairy Co., Ltd., incubating two star products of "huorun" and "Chuxin". She also has been deeply involved in the FMCG industry for many years and has rich experience in brand building and marketing, with deep insight into consumer market trends and user needs.

In 2021, She bacame the General Manager of Zhao Ri Wei Pin and upgraded the brand positioning. Zhao Ri Wei Pin is a high-end agricultural brand based on circular agriculture, with 1500 acres of organic land in Laiyang, Shandong Province, which has its own farm and ranch. In the early years, the company spent five years idling the land in order to restore the soil to its natural state of fertility. At the same time, the brand adheres to the concept of "circular farming, natural delicious", and is committed to providing consumers with natural, ease and delicious agricultural products.

Event Introduction
Dairy Talks
 · 12/20 (Day 2)
Hit New Category
Return of Value
Link to agenda