Melvin Ng
Pack Talks
Senior Vice President

Melvin Ng, is the Senior Vice President for Behaviorally Asia. With 20 years research experience, Melvin’s has helped companies propel their brands and organizations to the next level. He has worked with clients on the most demanding branding challenges from market entry strategies for new brands coming into Asia or growth plans for established power brands. His ability to keep adapting to the ever changing environment and coming up with updated applicable solutions for clients are highly valued. With a passion for behavioral economics, Melvin loves to get under the skin of consumers and understand why people behave and think the way they do.

Event Introduction
Pack Talks
 · 12/20 (Day 2)
From Appealing to Branding
[Panel] Making Products More "Visible" - New Angle on Shelf Vision

A noisy environment requires a louder voice, while a quiet place is more suitable for artistic expression. Whether product packaging design emphasizes more on visual impact or more on brand expression may follow a similar logic.

How to understand the visual connection between products and shelves? What are the new characteristics of this connection in the new emerging "shelves" such as boutique supermarkets, chat groups and live selling broadcasters? Will the integrated co-creation of personalized channels and product design become the future trend?

Link to agenda