Sonny Fang
Channel & Supply Chain
Product Director

Sonny Fang takes charge of the intelligent terminal business of CHI FOREST since 2020. The intelligent terminal solution of CHI forest innovatively combines AI, IoT, cloud computing, big data and other technologies to bring efficient and innovative solutions for offline retail display execution, new product monitoring, asset management and other businesses.

Here, he leads a group of 70+ people team, across EE, mechanical, computer science, algorithm, supply chain, quality control, and with many partners, together to solve challenges, aim to design, develop and deliver digitalization products and service solutions in FMCG.

Sonny Fang has over 13 years of experience in the smart hardware industry, with roles in both product manager and RD.

Event Introduction
Channel & Supply Chain
 · 12/23 (Day 5)
Grab "The Next" Channel
Continuous Inflow of Consumer Insights Drive Connection among Channels, Products and Marketing

A true mastery over a channel and a consumer group is what brands seek after. The brand stores and priviate domains are results of such attempts. Does there exist a proprietary channel that matches the instant offline consumer scenario and delivers on A/B test. The Cooler AIoTs that Genki Forest, Nongfu Spring, Coca-Cola and Wall's have all employed in their operation seem to offer an answer.

Link to agenda