Speakers
Haiqing Huang
Channel & Supply Chain
Vice President of Guangdong
Freshippo

Event Introduction
Channel & Supply Chain
 · 12/22 (Day 4)
Grab "The Next" Channel
15:15
[Panel Discussion] Is Upstream Control a Must-have for Brands?

Some companies seem to have gone further in the narrative about building supply chain competence - acquiring and merging upstream players, building their own factories or industrial estates, laying hands on industry standard setting, etc. Possession and control bring peace of mind as well as larger investments. What are the advantages of and considerations for securing the upstream supply chain? How control can be gained by businesses that haven't gone far in the upstream?

Link to agenda