Nicole Chen
Senior Sales Manager, China
Innova Market Insights

Nicole Chen has extensive marketing experience in the food and beverage and FMCG industries. Combining Innova's global new product database and consumer research, she provides in-depth market research and trend insights for Chinese food and beverage companies, including category, ingredients, packaging, and consumer trends, to jointly explore product innovation and help the industry grow sustainably.

Event Introduction
 · 12/20 (Day 2)
Explore The Next Star Ingredient
Food Innovation Starts with Ingredient Upgrades

Consumers are paying more attention to the ingredients list! What kind of strategic awareness do brands need in terms of ingredients to make better products? What new demands are consumers making on ingredients in 2022?

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