Xianliang Luo
Dairy Talks
Consulting Director
Ries Positioning Strategy & Consulting

Event Introduction
Dairy Talks
 · 12/20 (Day 2)
Hit New Category
Category Innovation
The Logic of Category Innovation at 10 Times the Speed

In this highly competitive dairy market, many brands are striving to grow tenfold. However, the key to high growth is to identify new categories with "full blue ocean markets". Where are the potential new categories hidden?

Link to agenda