Yi Zhou
Pack Talks

Founder and CEO of Seven & Me, who has 26 years of experience in design industry and management. He used to work in Tongji University, and currently he is the executive director of China Industrial Design Association, a member of IDSA, the expert committee of Shanghai Brand Building Association, the Leading Talent of Shanghai, the visiting professor of Guangzhou Academy of Fine Arts and the visiting professor of East China University of Science and Technology, and the judge of 2018 IF Award.

Event Introduction
Pack Talks
 · 12/21 (Day 3)
From Appealing to Branding
Human-centric+: From Convenient to Considerate

Can't finish your food? With a light wipe, the package is sealed; The half-eaten burrito is too difficult to pull out? Just tear along the center line, easily take it out! These are truly packaging designs that "understand you"! What is the design logic behind the more humanized functional design? Yi Zhou, an industrial design expert and jury member of the 2018 iF Design Award, who has led packaging design projects such as Starbucks Delivery and McDelivery, will present the topic.

Link to agenda