Gosen Zeng
Pack Talks

Experienced in brand management and integrated communication and dedicated to exploration and research of brand positioning, branding and new communication experience. Contributed to brand management and innovation consulting for domestic and foreign enterprises, such as Darlie, Colgate, ASUS, vivo, Philips, Purcotton, Candy La Vie, fnf, CerealPlanet, etc. As a team leader, he led his team to win the Gold Award of iF Product Design Award 2021, Gold Award of the 2021 Muse Creative Awards.

Event Introduction
Pack Talks
 · 12/20 (Day 2)
From Appealing to Branding
Inspirations from Outside

Sometimes the best ideas come from outside your industry.

When it comes to packaging design, some sum it up as graphic design + brand design + industrial design. Perhaps there is more than one way to see it when you are in the game. The on-lookers may see a different game and an excellent idea may come from outside your field.

Link to agenda