Shengqiang Chen
Channel & Supply Chain
Co-Founder & COO

Mr. Shengqiang Chen has been the General Manager of Tonghui Chain since 2012. During this period, inspired by the advantages of chain stores' centralized procurement, he has discovered a new supply model that could be applied to small stores and implemented multi-store joint procurement to obtain advantageous goods.

When it comes to 2014, with the rise of the industrial internet, Mr. Chen co-founded the Yijiupi. In the development process of Yijiupi, Mr. Chen continued to promote the company's strategic iteration and expansion, and completed many business expansion and innovation from 0 to 1.

After 7 years, Yijiupi has expanded from wine to all FMCG categories, and has covered more than 150 cities in 25 provinces across the country, accumulating millions of end-users, allowing settlers to better sell goods and allowing end customers to buy goods easier. Today, Yijiupi has become China's leading internet platform enterprise in FMCG industry.

Event Introduction
Channel & Supply Chain
 · 12/23 (Day 5)
Grab "The Next" Channel
Explore the Next Planet: eB2B

Among various channels, eB2B likes a new planet waiting to be exploited. Around it are several force: Internet-based B2B platforms, retailers' owned infrastructure and brands' owned infrastructure, all of which want to take eB2B in their own possession.

What is the right way for brands to assess the value of exploiting the eB2B?

Link to agenda