Lu Lu joined IFF in 2016, her current role is Customer Experience Marketing leader for Greater China & North Asia, IFF Nourish department, responsible for marketing & strategy work for food & beverage business. Lu Lu has over 12 years market, category and consumer insight experience in food & beverage industry.
Before joining IFF, she engaged in promoting nutritional and functional ingredients in F&B, dietary supplement and personal care industries.
With decades of deep experience in F&B industry, Lu Lu has been committed to deliver insight-based innovation to partners, and helping brands to gain competitive advantages in the dynamic market.
The development of new-style teas has released the potential of the entire tea market, ready-to-drink tea has also taken advantage of the rapid development.
However, from the point of view of the product, the innate advantage of the new-style teas in taste, texture has opened a large gap between ready-to-drink teas.
How to upgrade and innovation, so that ready-to-drink tea could replicate the sensory experience of freshly made tea, to gain a competitive advantage in different scenarios?