Will He joined Novozymes in 2021, and as the marketing director of consumer biosolution in China, he is responsible for market strategy, product innovation, brand promotion and digital marketing. In the past 17 years working in F&B industry, Will experienced the great changes brought to the food industry by new technologies, new materials and new channels. At the same time, he also has deep insights into consumers' desire to seek more delicacy, nutrition, health and identity in their diet.
Umami, the sensory experience that uniquely and significantly characterizes Chinese gastronomy. We expect this taste to be satisfyingly tasty and assuringly healthy. Where is the balance to strike among taste, healthiness, and naturalness for seasoning producers to win the hearts of consumers? Amid the spectrum of umami tastes in the profound culinary culture of China, what is the umami solution that can offer wide applicability to different cuisines? Last but not the least, where is the next innovation for umami taste?