Box He
Condiment & 3R Food
Co-Founder & Brand and Product Director
Taste Matters

Box He, Co-Founder, Brand and Product director of Taste Matters.

Box He was in charge of the RTE product line at RamenTalk, and had a deep understanding of the food industry and the fast-food/catering seasoning supply chain.

Box He graduated from Tongji University and the University of Bremen, Germany. He is good at creating brand vision and content experience, and built an independent brand marketing-content production team in Taste Matters.

Event Introduction
Condiment & 3R Food
 · 12/23 (Day 5)
New Taste That Spice Up New Lives
The Breaking Point
New Brands and New Channels, Any Other Way to Shape Consumer Recognition Besides?

New players join the game with disruptions and inject fresh vitality to the condiment market. So far the battle has not been in their favor in terms of grabbing existing channels from old brands or competing brand image. Will emerging channels be the place where new brands neatly win their first battle?

Link to agenda