As the pioneer of Innova Market Insights' China operations, Ms. Annie joined the company in 2014 as its first team member in the region and currently serves as Vice President of China. Renowned for her acute market acumen and extensive industry expertise, she has been instrumental in driving innovation within the food & beverage sector. Holding an MBA from Shanghai University of Finance and Economics, Ms. Annie further honed her professional capabilities through specialized coursework in Product Management and Marketing Strategy at Audencia Business School in France, cultivating a unique blend of global business acumen and local operational expertise.
Under her leadership, Innova Market Insights' China team has empowered numerous international and domestic FMCG manufacturers with proactive trend analysis and market foresight, enabling strategic decision-making and new product opportunity identification. Ms. Annie is renowned for translating data-driven insights into compelling narratives of F&B innovation, she has dedicated herself to bridging global trends with China's market dynamics to promote sustainable industry development that empowers brands to lead market transformations.
In today's fast-paced professional world, career gaps often evoke anxiety among professionals, fearing interruptions in their career trajectories. However, Annie's journey offers an alternative perspective on navigating such intervals.
As a founding member of Innova Market Insights' China team, Annie joined in 2014 and later became the China Regional Manager, leading cross-functional teams to provide the food and beverage industry with innovative trend insights that combine international perspectives with localized understanding. In August 2023, she embarked on a six-month self-curated journey: She studied Product Manager Marketing Strategy courses at Audencia Business School in France, and joined a safari in Kenya, witnessing survival dynamics on the savannah and engaging in discussions about business and life's possibilities under the stars.
This blend of professional development and cultural immersion not only reshaped her business mindset but also facilitated her promotion to Vice President of the China region upon her return.
Through real-life examples, this session aims to explore the value of non-linear growth paths and seek a dynamic balance between work and life.