Jason Yu is a seasoned expert in consumer insights and media marketing, with nearly 30 years of experience in industry research and consulting. He currently leads the overall operations and management of CTR Market Research. Having worked extensively in China, the UK, and across the Asia-Pacific region in market research and strategic consulting, he draws on a wealth of domestic and international experience to help clients achieve sustainable growth and innovation breakthroughs. Jason also serves as Chairman of CSM Media Research and Executive Vice President of the CTR Media Convergence Research Institute.