Currently responsible for Jiashili brand strategy, e-commerce, new retail and other business lines. He has more than 23 years of experience in group overall marketing, brand development and e-commerce management, and has rich practical experience in the food industry.

Has promoted the practice of omnichannel strategy of good product stores: from e-commerce strategy to organizational structure planning, category breakthrough, e-commerce logistics layout and technology platform selection, business indicators improvement and other aspects of the promotion and reform, to provide pre-expansion capacity for business growth.

As a well-known figure in the industry, he has participated in many food industry seminars and accurately grasped the local consumer demand. At present, he is an expert member of the Internet Society of China, an executive director of the China Brand Managers Association, and a director of several marketing academic journals.