Home
Larry Xia
Marketing Head of Premium Chocolate
Ferrero China

Larry Xia joined the Ferrero Group in 2016 and is currently the Marketing Head of Premium Chocolate at Ferrero China. Larry has more than 20 years of solid experience in diversified companies (multinationals and local companies), diversified categories (maternal and child, personal care and beauty, food FMCG), diversified business models (mass channels, e-commerce, boutiques, etc.), and at the same time, he has a wealth of practical experience and unique market insights in the areas of promoting business growth, company transformation, brand building, product innovation and promotion.