Yu Li, the founder of ELECTRO X, graduated from New York University and before he founded ELECTRO X, he was a restaurateur in New York and has created the only Michelin recommended Chinese hotpot restaurant in North America. In 2021, Li Yu founded ELECTRO X, a sports drink company that has grown from the urban sports community. ELECTRO X offering premium hydration products such as natural alkaline water and premium electrolyte beverages. ELECTRO X has build a strong branding within various sports categories including running, cycling, Crossfit through creating inspiring content with different sports communities and sponsoring sports game and athletes. ELECTRO X ‘s goal is to become a symbol of Chinese Sports Culture.