With a background in media, he has 11 years of experience in brand marketing and management across the internet and FMCG industries.
A core founding team member of NetEase Yanxuan, he was responsible for building the brand’s marketing strategy from the ground up. A proven brand builder in the new consumer sector, he also served as Brand Director at Bestore, leading the development and implementation of marketing and category strategies during a period of brand transformation.
He is currently the CMO of Laojinmofang, bringing deep expertise in brand marketing, category insight and development, as well as content-driven e-commerce channel management.
From ingredients to formulations, and from physical health to emotional well-being, snacks seem to be on a mission to redefine health. How can we shed the "high fat, high sugar, high calorie" labels and turn snacks into guilt-free indulgences for consumers? Let's explore the new trends in making snacks healthier!