University of British Columbia, joined Want Want Group in 1996, explored overseas business for more than 20 years, specialized in expanding markets, product innovation and channel penetration

Set up overseas branch offices: Japan, Vietnam, Thailand, Indonesia, etc.

Innovate best-selling products: rice crackers, biscuits and confectionery products

Penetration into first-tier channels: 7-11, Lawson, Family Mart, Emart, etc.

Alliances with local giants and forming JV companies.