熊伟国是中国信息协会市场研究分会的创始会员，担任超过10年行业协会副会长，华南区市场研究分会会长，以及成为产品体验方向专业会长。熊伟国于1994年创立广州市卓越市场研究有限公司，是中国最早一批专业市场研究机构。至今一直亲身参与各大类型研究咨询项目，为众多国际五百强企业提供专业的市场研究和咨询服务，拥有30年的定性主持人经验。
除了市场研究的工作，熊伟国也积极参与其他社会工作与公益事务，并在多个协会担任重要职务角色。
广州市越秀区政协 委员
广州市工商联 执委
广东省新的社会阶层人士联合会 常务理事
广州市审计学会 常务理事、营商环境组组长
高商会（大湾区EMBA校友联盟） 理事
华南理工大学工商管理学院校友理事会 副会长
According to Frost & Sullivan, China’s sugar-free tea market witnessed explosive growth in 2023, with the total market size doubling year-over-year and an impressive growth rate of 110%—far surpassing the beverage industry’s overall 6% growth and the ready-to-drink tea segment’s 19%. Entering 2024, the momentum has not slowed: from April to May alone, sugar-free RTD tea sales rose by 14.26% year-over-year, with market share up by 26.17%, outpacing all other beverage categories by more than 10 percentage points in sales growth.
This signals a significant shift—sugar-free tea is no longer just a “healthy alternative,” but has officially entered the mainstream. It also marks the onset of a fierce industry race centered around the return to authentic tea flavors, flavor reconstruction, and capturing consumer mindshare.
This discussion aims to trace sugar-free tea back to its origins—from ingredient analysis to flavor extraction—to reimagine how future-facing sugar-free teas can deliver both a stronger sense of natural authenticity and functional benefits, and explore their innovative applications and development within the evolving beverage landscape.